Google Webmaster Tools Tips

Google has released, from what I gather, Google Webmaster Tools. Which can be used to enable a webmaster to gather information about web pages about your site. You have to be able to upload or modify html pages or tags, but the tools which it gives are helpful in making a more successful site.

Once you have verified that you are the owner of the site and you link to to a Google Account. There are some useful tools to help you tweak your site to get the best out of Google Search results and hopefully turn this into profits from the Adsense program.

All the images can be clicked to show the full versions. They are taken from my other site The Powell Blog which has been running longer and as a result yields more results on the pages. A new site will of course not have many page crawled by Google so wont provide good results. But this will change as time goes on.

The many page is a basic summary of your website.

Given is a basic overview of what appears in your site and what is broken, in my case it is some search links that do seem to work but have yet to be recrawled.

As well as this is the last crawl date of your website, useful to no when Google last came to visit. Apart from crawl errors (which should be none) this section isn't very helpful.

Probably the most useful is the crawl rate section of the webmaster tools. This gives 3 options. Fast, Normal and Slow. Most / All of the time it is on normal, which is the default setting. This tool allows you to change it. If you have unlimited hosting you could put it to fast, so the Google Bot returns more often. But this will use more bandwidth. Slow should only be used if you on very limited hosting or cannot handle to bot coming as often as it does.

I recommend using the the help section to gain a better insight into what you should use.

One thing that should be added is the Enhanced Image Search, which does no harm to your site and could bring more visitors, I recommend this be checked.

Finally there is a section which gives statistics on your website from Google.

This gives relatively simple statistics, but it is always worth a look.

Apart from the features listed above there is also sections where you can add a sitemap, check links to your site. Best of all each feature has a simly face which you should use to rate each part of the tools. I suggest you use it so Google can improve and make the tools better.

If you have comments please us the link below.

Utilising Adsense Link Units

Adsense link units are a really good money maker. I am going to share with you tips to making more profit. As you are only allowed one link unit per page, you are going to have to make it count.

For example link units are best placed were a lot of your links are already contained. The sidebar, at the bottom of a post. The placing of a link unit is important because only one or two words advertise what the advert is about. Putting a link unit in a low traffic area of your site is a waste of time.

Colour is also important. The best link colour is blue. All links on the Internet are blue so should yours. There is no need to reinvent the wheel are confuse your visitors. as well as this also make sure the background and boarder watch your sites background, they want to blend seamlessly.

Different link units work best it different positions. The long and thin units work best at the top and bottom of the page. The box link units look best either in the side bar or directly below your content. As if they were originally part of your website.
There is an option on how many links per unit. If there is small text as the main font on your page use five links, the ad size will blend better. If you have normal text size like mine then stick with four links per unit.

One tip, don't blend your ads so much into your site that a visitor cannot distinguish the ads from your content. This is against Google TOS. Don't risk it.

Finally use the competitive adverts filter within Google Adsense account settings to weed out adverts that are not relevant. Having adverts that don't relate to your content will not get many clicks. Use it to your advantage.

The best thing to do is make a channel for your links unit and experiment what position makes you the most money. Have fun.

Using Google To Get Higher Paying Adverts

When you use Adsense for the first time, or any time, on a new website you will start receiving generic adverts that do not pay a great deal. Although these adverts do pay. You could earn more by adding in higher paying Adwords terms into the content of your page.

By using the Google Adwords tool located here. You can search for words that will bring in high paying adverts. For example by putting in a generic word such as "Adsense" and then putting in the highest CPC (Cost Per Click) value. The highest paying advert search terms will appear.

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This produces result that show how much some companies are willing to pay.

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All you have to do now is tailor your content to match the high paying Adwords results.

Now this tool was designed by Google so people can find how much people are paying for the Google Adwords prices. But it can be tailored to suit. As well as this the adverts you will get do not all pay £20+ per click, because Google takes a slice and the high paying keywords do not appear that often. But it always worth a try.

If you would like to try eithier Adwords or Adsense please use the buttons located in the right hand column.

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